Content Marketing - Global Water Partnership & Cap-Net

At Cap-Net UNDP and GWP, I lead and co-lead communication strategies and operations for the two organizations on a split-assignment basis, responsibilities include enabling effective digital communications and outreach via social media, websites, virtual events, and more.

I designed and deployed content for all social media channels for both organisations. I also crafted copies for both initiatives (with great emphasis on Cap-Net).

Key outcomes:

- At GWP: Compelling visual assets that brought communication strategies to life

- Powerful copywriting

- Graphic design based on design principles and behavioural economics

- At Cap-Net: Growth in Facebook followers (+100%) and LinkedIn followers (+45%).

- At GWP: Supported growth to over 1,400 followers on Instagram.

Software/PLATFORMS I used: Illustrator, Photoshop, Premiere Rush, Premiere, Doodly, Sprout Social, Facebook, Twitter, Instagram, LinkedIn, Envato Elements

Skills I practised: Writing for web, graphic design, social media management, content marketing

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